During the last decade, the buzzword relating to tourism and experiences was “authentic”, overflowing to concepts like Couchsurfing, on the younger and cheaper side, and house-swapping clubs, on the more sophisticated side.

This trend sparked the search for African huts, Berber villages, wildlife tours, Cambodian temples, etc. Backstages have now become front stages.

But the concept of what is “the real thing” changes from tourist to tourist. And people now look for more genuine experiences when traveling, getting to know the vibe of a destination without facing only the neatly choreographed experiences, having a grasp of a place not stripped of its true meaning.

For this, and also for the locals interested on promoting their home place in an uncommon way, a new trend is building: Heartspitality.

The first trial was “Does the Big Apple have a big heart?”, where I got a more intimate view of New York City. Check the blog for more information on this pioneer project.

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